This is not only you but also most authors and readers interested in that topic-” ‘smartwatch’ or ‘smart watch’ ” which one is correct.
Probably there so many spellings that you have seen incorrectly but used by many renowned brands.
Eventually, google shows the wrong spelled suggestion although you write correctly.
Spellings and it uses are the most interesting facts in the digital industry.
We can’t say that ‘smartwatch’ is the right or wrong word. Stats play a major role in that case.
There are so many factors that can help us to know about the spelling and its uses in the digital industry.
So, let’s consider some stats which tell about the spelling and its uses.
Is “Smartwatch or Smart Watch” A Compound Word?
If two words stand collectively referring to another meaning then the word is called compound word.
There are mainly three kinds of compounds word as-
- Open Compound Words
- Closed Compound Words
- Hyphenated Compound Words
Open Compound Words-
These are the words that have space between them such as- coffee mug, dinner table, real estate full moon, etc.
Closed Compound Words-
Closed compounds are placed as a single word as- fireman, waistcoat, superman, notebook, etc.
Hyphenated Compound Words-
When two words placed collectively with help of a hyphen it is called Hyphened Adjective.
But what’s about a smartwatch? Is it in the category of the open or closed compound?
As we have seen almost every brand use ‘smartwatch’ in their kits but if we write ‘smart watch’ it shows that the spelling existing in the industry right.
Okay, I want you to read the next point for a while. It shows the grammatical value of this spelling.
What Dictionary Says about “Smartwatch or “Smart Watch”
A combination of two content nouns is called compound nouns.
But ‘smartwatch’ can’t define a singular thing or specimen.
Unless using hyphen we can’t put it as a closed compound to make a sense dramatically.
Even after analyzing “Merriam Webster’s Dictionary” and “One look Dictionary Search” one can’t find ‘smartwatch’.
So, why brands and search engines used this grammatical error? Let’s know this answer in the next point.
Why Brands Use This Type Spellings?
There are so many reasons for using this type of spellings. It’s not their habit or intension to misspell.
But to tell the truth, this is the requirement of marketing. Many brands use this strategy to run their industry.
The followings are the strategy for which brands use this step-
- To Get A UniqueDomain Name
- To Win The Market
- Long Time Memory Concept
To Get A Unique Domain Name-
Nowadays, brands don’t want to stay behind. Since the are increasing reach with the help of the digitalization.
And purchasing a website name(domain name) is the fundamental step to create a digital presence.
But domain names are not easily available unless they are unique. That’s why most brands used this strategy.
There are tons of website which is registered by using a misspelled word such as- NIKE, IKEA, HUBLOT, ADIDAS, etc.
To Win The Market–
Market positioning is not less priority for brands. Everyone expects some results from their creation and execution.
There are so many competitors in the market but the competition can be smashed only way. A creative step that can make a unique sense.
But if they seem regular they can’t make something different. That’s why they want to look unique. They want to sound unique.
Long Time Memory Concept
It’s not branding or marketing but psychology. If you observe something unusual you will remember. It is a biological fact that-
When a human brain reads a misspelled word it remembers for a long period of time
So, if you go through the wrong word it will exist in the long term which actually is desired by the brand owners.
In the end, we can say that- it is grammatically wrong to use the ‘smartwatch’ as a closed compound word, but brands can use it on account of the business requirements.
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